10 Expert Tips-Unlocking Success: Essential Strategies for Small Business Sales

Payal A Kumar
3 min readDec 4, 2023
Photo via Pinterest

For those of you who may not know I consult businesses on sustainability, branding and social media.

Real quick, when I started out, I realized that one critical skill for any consultant is mastering the art of 'selling' or being a top-notch salesperson.

Let me tell you, the rollercoaster of landing a client, losing one, handling tough price talks, lacking strategy or guidance — it’s tough.

So, when I got the chance to meet a Sales expert with over two decades of experience, selling everything from insurances to security for companies with a whole team backing him, I jumped at it!

I was ready to receive…..

Ready for some killer advice?

No long, boring details, promise.

Here’s 5 figures worth advice in under 5 minutes.

Lets goooooo!

1. Own your Sales Funnel

Know where you get most clients, your conversion rate, opening rates, and where you lose most clients along the way.

PS: If you haven’t made one yet, start now!

2. Pitch Everyday

No matter how many clients you have, you need to stay in the game

Stay in the game, always. Pitching isn’t just direct; it’s networking, podcasts, LinkedIn posts — anything that builds that first level of client connection.

3. Persistence

A client may convert today or a year from now, you never know.

Don’t give up!

4. Always remember that client is GOD

They can be tough, delay payments, or even leave. But staying calm in every situation builds a positive reputation.

5. Invest in building relationships

A call to wish a potential client well costs nothing but keeps you in their mind’s forefront

6. You get stronger with every rejection

Rejection will come, some tougher than the rest but you will grow stronger with each one of them

7. Don’t let Emotions get the better of you

If you choose to work with your emotions, when it comes to keeping up with the clients, you will fail because the ball is in their court

You need to be calm, patient, focused and forge relationships no matter what they do or say and eventually they may come around or suggest you to another

8. Clients can pay it forward

Happy clients share your details, keeping the work rolling in.

9. Never END on a bad note

If you’ve had a disagreement with a client and they let you go, stay polite chances are they may not like their new client and eventually come back to you, stay open!

10. Your network is more than your net worth

Your network can be you new opportunities, new connections and doorways you didn’t know existed

One shake of hands could change your life

Stay Humble, Stay Strong

PS: I’ll be launching a e-book on how I made my first 1,000$ on Upwork, follow me to know more about release date and updates

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Payal A Kumar

Yogi & business owner - consultant for sustainable led brands, sharing my life journey through my lens, heart & soul {connect on @payalakumar}